Every week I get an email from a publicist or entrepreneur telling me they’ve got really exciting news. It’s always the same and, spoiler alert, it’s never exciting.

Upon closer inspection, they are always fairly similar to Tinder, Hinge, Bumble etc … except this one focuses on video dating, or this one has cutting-edge technology that stops catfish, or this one has prettier font and an “easy to use” design. Like, yay, but also snore!

With the millions upon millions of dollars that Tinder, Hinge and Bumble spend on marketing, I’m sorry to say I usually take one look at these emails before quickly deleting.

So when a friend pulled me aside one afternoon to tell me she’s signed up to a ridiculously naughty and fun new dating app, my first thoughts were a little dismissive. Until she told me about the adventures she had been on since signing up.

It’s called Feeld and it’s designed as a sex-positive app where you include in your profile what your sexual interests are, for example, threesomes or group sex or BDSM or any safe form of sexual fetish you desire.

They’re spruiking a new dating app that they assure me is totally different to the others and will definitely help people find the love of their lives!